Business Week
1a. I have never read this magazine before.
1b. I couldn’t really see myself checking it out anytime soon unless there was a story on the cover that really interested me. I do have aspirations to own my own business, so I could see myself reading the magazine if and when I decided to begin that.
1c. Business Week is a magazine designed to attract anyone and everyone. The design is simple using simple, straight forward fonts and simple colors: a lot of black and red, which are dynamic and eye catching colors when combined, however also boring and overused. Its design is along the line of Time or Newsweek- very generic and meant to distribute the news. It is actually almost a newspaper in magazine form. There are photos and highlighted quotes to break up the news stories and the ads are minimal and also fairly generic. Overall it is easy to navigate, easy to read and the stories were surprisingly relatable.
1d. I love to look at magazines that have good photographs and/or interesting layouts. Some of my favorites are National Geographic (which I also enjoy reading sometimes!), Nylon, Vogue, any high-end fashion magazine. I enjoy fashion magazines mainly because they give me my fix of seeing beautiful and expensive things. I have no desire to buy them, just to look at them.
2a. It’s fast, endless, accessible at any time and almost any place, entertaining, and it’s another instrument to dull our brains, which will always attract humans.
2b. I use the internet from my home computer and school laptop only. I use the internet for research (music, artists, papers, my own curiosity, art projects, etc.), to keep in touch with people (email/Facebook) and to entertain myself (Youtube, TFLN. I also shop on it occasionally (iTunes, Amazon).
3a. I don’t think print is dead, not yet anyway. Print is still cheap enough and relevant enough to be used quite often. There are still enough people in the world who don’t have access or who just don’t use the internet for print to be relevant- at bus stops, on billboards, magazines, and newspapers. There are also too many people who just enjoy holding something when they read it instead of killing their eyes looking at a screen all day.
3b. John Griffin- President of the National Geographic Society's magazine group argued that print is not dead and that web is the friend of print, not its killer. He also stated that print is the basis for internet searching and connecting. He said as well that while public publications on the internet are fine, readers also enjoy a well edited piece of work that they know is accurate and well researched, which is what is found in a printed magazine such as National Geographic.
4. The most valid and beneficial aspect of the internet is its speed, while the most valid and beneficial aspect of the printed magazine is how tangible it is. While the internet can get you information at the click of a button, print keeps a person grounded, slows them down enough to look and read and absorb what is in front of them because there are not links to other sources of information blinking at them all over the page. The biggest thing print can learn from the web is that people want information quickly and that is what they should strive for. While web can learn the art of a well researched, thorough piece of information that can keep a person on one web page for longer than 15 seconds.
5. The pages of Business Week’s printed version and its web version are pretty similar. The same generic design ideas are being practiced: photo, story, highlighted quote. Similar colors are being used as well: black, white, gray and red. They also both use similar simple fonts. The layout for both also have the same idea however the web pages are set up to be scrolled down whereas the printed magazine is set up in book format. I think the pages look like they belong together. The simple design, colors and fonts are all the same, just tweaked to fit different formats.
6. The intent of Business Week is to inform their readers on the newest information in business. I think that both media forms print and web, did a good job at this. The printed magazine is bringing out the newest stories in business and highlights the most important and most widely relevant. The website has a lot more information on it and is categorized into every aspect of business for quick and easy information. I think that both are achieving their goals. The website is meant for more specific and instant research, while the magazine is much more general and meant for browsing.
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